SUBWAY SURFERS - WORLD TOUR

Creating player-facing marketing creative for Subway Surfers World Tour releases across app stores, social media, and LiveOps.

Creating player-facing marketing creative for Subway Surfers World Tour releases across app stores, social media, and LiveOps.

Services

Marketing Materials

Digital

Art Direction

Client

SUBWAY SURFERS - WORLD TOUR

Location

Copenhagen, Denmark

Year

2024-2025

Credits

Creative team and Marketing team at SYBO

Info

As a Marketing Artist/Graphic Designer at SYBO, I developed creative assets supporting Subway Surfers' ongoing World Tour campaigns, bringing new destinations and cultures to life for millions of players worldwide. Working across App Store and Google Play, social media, promotional graphics, trailers, and LiveOps content, I helped create visually engaging campaigns that captured the unique identity of each city while maintaining the recognizable Subway Surfers brand.

Collaborating closely with game, UA, PX and marketing teams, I produced creative assets designed to support launches, drive player engagement, and celebrate the global reach of the franchise through memorable seasonal and location-based content.